GIVING the media an interview is just like a job interview.
It requires preparation, concentration and your best possible performance.
Get it wrong and you could ruin your reputation – and your job prospects.
Get it right and you could win huge support for your organisation and your cause.
And that can really pay-off in terms of profit, public perception and the world you work in.

Sound Media Training courses only use real journalists with real experience.
Introductory sessions start with tips on how to write a headline-grabbing press release, or persuading a busy journalist to cover your story.
Specialist day-long sessions concentrate on coping successfully with that crucial media interview.
We will put you through your paces with print, radio and TV journalists in real-life situations, with your own real-life scenarios.
We will help you refine your message, improve your media skills and present the real story.
We can also give you the chance to be a journalist yourself – to help understand how reporters think and behave. 
For real.

• To find out more about our specialist packages of media training sessions, including the Sound ‘Real Life’ interview training, contact info@soundcommunication.org.uk