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Monthly Archive March, 2008

Matt Finnegan guest editor for How-Do

How-Do, the North West web site for the media industry, features Sound Communication founder Matt Finnegan as guest editor. Matt takes a look at changes at Granada TV, the death of Greater Manchester Chief Constable Mike Todd, Peel’s plans for MediaCity:UK in Salford and the rise and rise of citizen journalism. Click here to read [...]

Filed in: Media relations

‘The Google Factor’ – does the internet offer an alternative to conventional opinion polls?

OPINION polls can be notoriously unreliable. But does the internet now offer an alternative, more sophisticated, more reliable, way of measuring and tracking public opinion? The race in the United States between Barack Obama and Hillary Clinton for the Democratic Presidential nomination, provides a fascinating insight into ‘The Google Factor’. And it may also point [...]

Filed in: Digital communications

Using MySpace to engage and involve young people in schools project

A SOCIAL networking site about a new schools programme has attracted more than 600 friends, mainly young people. The website – on the giant MySpace system – carries the latest news about the school building project, up-to-the-minute photographs of the buildings under construction, comments and questions from young readers and links to newspaper articles. It [...]

Filed in: Digital communications

Seriously committed to tackling climate change?

Sound photographer Steve Morgan’s pictures of the Drax power station (above and below) help place today’s Guardian story about the government’s ‘confusing’ climate change policy in some proper context. Seems that, on the one hand, the Government is committed to reducing carbon emissions by 60 per cent by 2050. All well and good. Yet at [...]

Filed in: Corporate Social Responsibility (Sound behaviour)

Google Earth – a force for good?

WHO would have thought a map of the world could have been a force for good? That certainly appears to have happened with Google Earth and its ‘Crisis in Darfur’ project. And once again technology and the worldwide web have shown how they can raise awareness, promote understanding and increase communication between people. Google has got together [...]

Filed in: Digital communications