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Monthly Archive May, 2008

Obama leads the way in digital politics

HOW many people would watch a 37-minute speech by a politician?
Few of us would guess that five and a half-million people would have tuned in.
But that’s how many people have apparently so far watched Barack Obama’s ‘More Perfect Union’ speech on YouTube.
In its entirety.
The Democratic Presidential contender has other impressive on-line statistics: $235million dollars so [...]

Filed in: Digital communications

Opening up the world of newspapers, via the wonders of the web

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A FASCINATING experiment in using digital communications to engage with readers was carried out today by one of the North West’s leading daily newspapers.
The Liverpool Daily Post used the internet to break new ground and reach out to its readers by becoming the subject of its own ‘Day [...]

Filed in: Digital communications, Media relations

Direct aid to Burma (Myanmar) – is Google a force for good? (Part 2)

Google has done it again.
The web giant has today started to accept donations to aid the relief effort in cyclone-hit Burma.
Google has created a special web page to channel on-line donations direct to Unicef and Direct Relief International.
It has also pledged to match every penny, cent, or yen donated – up to $1million.
While Burma’s military [...]

Filed in: Corporate Social Responsibility (Sound behaviour), Digital communications

Can a global arms dealer ever be considered ‘ethical’?

The giant arms dealer, BAE Systems has been accused of acting unethically by the former Lord Chief Justice, Lord Woolf.
We are only surprised that anyone is surprised. Have you ever heard of an arms dealer that acts ethically?
Cynics would say that such a concept is as tautological as, say, a PR company that acts ethically.
Let [...]

Filed in: Corporate Social Responsibility (Sound behaviour)