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ANY self-respecting journalist will shudder at the prospect of getting a terse ‘no comment’ from the subject of their latest exclusive.
It’s bad for the reporter (s/he looks easily fobbed off); bad for the story (it looks unbalanced); and bad for the subject (s/he/it looks like they have something to hide).
Our advice to any client, almost [...]
Filed in: Corporate Social Responsibility (Sound behaviour), Media relations
BANKERS appear to have overtaken estate agents and journalists at the top of ‘Professions You Love To Hate’.
The credit crunch, global economic crisis, rising unemployment and job insecurity have all combined to make the banker ‘Public Enemy Number One’.
Although Prime Minister Gordon Brown appears reluctant to start mixing it with the money men, the new President [...]
