Digital communications Archive

  • Obama leads the way in digital politics

    Obama leads the way in digital politics

    HOW many people would watch a 37-minute speech by a politician? Few of us would guess that five and a half-million people would have tuned in. But that’s how many people have apparently so far watched Barack Obama’s ‘More Perfect Union’ speech on YouTube. In...

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  • Opening up the world of newspapers, via the wonders of the web

    Opening up the world of newspapers, via the wonders of the web

    [Please download Flash Player to view this video] A FASCINATING experiment in using digital communications to engage with readers was carried out today by one of the North West’s leading daily newspapers. The Liverpool Daily Post used the internet to break new ground and reach...

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  • Direct aid to Burma (Myanmar) – is Google a force for good? (Part 2)

    Direct aid to Burma (Myanmar) – is Google a force for good? (Part 2)

    Google has done it again. The web giant has today started to accept donations to aid the relief effort in cyclone-hit Burma. Google has created a special web page to channel on-line donations direct to Unicef and Direct Relief International. It has also pledged to...

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  • The President’s Spin Doctor…

    The President’s Spin Doctor…

    With the bruising Democratic nomination for President of the United States of America showing no sign of ending either quickly or painlessly, the formidable Republican contender John McCain must be rubbing his hands with glee from the sidelines. With that in mind, we thought we...

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  • Can traditional media survive in the digital age? Our American cousins say “yes”

    Can traditional media survive in the digital age? Our American cousins say “yes”

    A SURVEY from America may give us an insight into the future shape of communications here in Britain. Despite prophets of doom forecasting that the days of the traditional media are dead – or at least rapidly dying – are US cousins appear more optimistic....

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  • ‘The Google Factor’  – does the internet offer an alternative to conventional opinion polls?

    ‘The Google Factor’ – does the internet offer an alternative to conventional opinion polls?

    OPINION polls can be notoriously unreliable. But does the internet now offer an alternative, more sophisticated, more reliable, way of measuring and tracking public opinion? The race in the United States between Barack Obama and Hillary Clinton for the Democratic Presidential nomination, provides a fascinating...

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  • Using MySpace to engage and involve young people in schools project

    Using MySpace to engage and involve young people in schools project

    A SOCIAL networking site about a new schools programme has attracted more than 600 friends, mainly young people. The website – on the giant MySpace system – carries the latest news about the school building project, up-to-the-minute photographs of the buildings under construction, comments and...

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  • Google Earth – a force for good?

    Google Earth – a force for good?

    WHO would have thought a map of the world could have been a force for good? That certainly appears to have happened with Google Earth and its ‘Crisis in Darfur’ project. And once again technology and the worldwide web have shown how they can raise...

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  • An ethically-based alternative to Facebook?

    An ethically-based alternative to Facebook?

    A NEW online network for social entrepreneurs has just been launched – and was attracting considerable attention at the Voice 08 conference in Liverpool this week. UnLtdWorld aims to provide a network to bring together social entrepreneurs from all over the globe. They can share on-line conversations,...

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