Media relations Archive

  • fair-to-agency-workers

    When ‘no comment’ speaks volumes…

    ANY self-respecting journalist will shudder at the prospect of getting a terse ‘no comment’ from the subject of their latest exclusive. It’s bad for the reporter (s/he looks easily fobbed off); bad for the story (it looks unbalanced); and bad for the subject (s/he/it looks...

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  • Bury Times campaign, Facebook

    Is this the death of local newspapers?

    LOCAL newspapers have become amongst the first victims of the global recession with major job losses, pay freezes and closures announced. Some commmentators are already predicting that the future for local papers is bleak, almost terminal, as they are hit both by the economic downturn and the...

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  • Did Obama snub ‘our brave boys’ because there was no photo opportunity?

    Did Obama snub ‘our brave boys’ because there was no photo opportunity?

    Did Barack Obama snub wounded troops in hospital because he he couldn't take the press with him for a photo opportunity?

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  • Life in a care home…

    Life in a care home…

    RADIO 4′s Today programme has been broadcasting a new series of special reports on the care of elderly people. This morning’s report provided a powerful reminder of exactly why the BBC is still the best public service broadcaster in the world. Reporter John Manel told...

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  • Opening up the world of newspapers, via the wonders of the web

    Opening up the world of newspapers, via the wonders of the web

    [Please download Flash Player to view this video] A FASCINATING experiment in using digital communications to engage with readers was carried out today by one of the North West’s leading daily newspapers. The Liverpool Daily Post used the internet to break new ground and reach...

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  • Can traditional media survive in the digital age? Our American cousins say “yes”

    Can traditional media survive in the digital age? Our American cousins say “yes”

    A SURVEY from America may give us an insight into the future shape of communications here in Britain. Despite prophets of doom forecasting that the days of the traditional media are dead – or at least rapidly dying – are US cousins appear more optimistic....

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  • Matt Finnegan guest editor for How-Do

    Matt Finnegan guest editor for How-Do

    How-Do, the North West web site for the media industry, features Sound Communication founder Matt Finnegan as guest editor. Matt takes a look at changes at Granada TV, the death of Greater Manchester Chief Constable Mike Todd, Peel’s plans for MediaCity:UK in Salford and the...

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  • Experienced, enterprising, ethical. Sound People.

    Experienced, enterprising, ethical. Sound People.

    MEET the Sound Communication team: Matthew Finnegan - former Director of Communications for Liverpool between 1999-2006, Matt was part of the team which helped win the Capital of Culture title for the city. A respected journalist in the North West for 20 years – 15...

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  • Getting your message across to the media

    Getting your message across to the media

    THE modern media is obsessed with celebrity, sensation, cutting costs and increasing advertising revenue. Getting your story in the papers, on radio and TV is more difficult than ever before. But media coverage can make a huge difference to morale, teamwork, profit and loss. It...

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  • Inside the ‘Spin Room’ – lots of reporters, asking lots of questions…

    Inside the ‘Spin Room’ – lots of reporters, asking lots of questions…

    A LOT of nonsense is talked about ’spin’ and so-called ’spin doctors’. But now, thanks to the beloved Guardian, you can see for yourself what all the fuss is about. Step Inside the Spin Room at the New Hampshire primary in America, earlier this year....

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