ONE of the world’s biggest advertising agencies is trying to sell its stake in a Zimbabwe company masterminding the re-election of President Robert Mugabe.
WPP, which owns a huge raft of global Public Relations companies including Burson-Marsteller, Cohn & Wolfe, GCI, Hill & Knowlton and Ogilvy Public Relations Worldwide, has found itself in the embarrassing position [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
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TWO interesting developments in the Third Sector - the space between public and private organisations.
First, former Prime Minister Tony Blair hands out some advice to other Third Sector organisations as a result of his involvement in charity work.
Blair’s out-of-government office has now set up four separate organisations which all appear to loosely fit the term, [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
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Google has done it again.
The web giant has today started to accept donations to aid the relief effort in cyclone-hit Burma.
Google has created a special web page to channel on-line donations direct to Unicef and Direct Relief International.
It has also pledged to match every penny, cent, or yen donated - up to $1million.
While Burma’s military [...]
Filed in: Corporate Social Responsibility (Sound behaviour), Digital communications
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The giant arms dealer, BAE Systems has been accused of acting unethically by the former Lord Chief Justice, Lord Woolf.
We are only surprised that anyone is surprised. Have you ever heard of an arms dealer that acts ethically?
Cynics would say that such a concept is as tautological as, say, a PR company that acts ethically.
Let [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
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Sound photographer Steve Morgan’s pictures of the Drax power station (above and below) help place today’s Guardian story about the government’s ‘confusing’ climate change policy in some proper context.
Seems that, on the one hand, the Government is committed to reducing carbon emissions by 60 per cent by 2050. All well and good.
Yet at the same [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
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CORPORATE Social Responsibility is an ugly term for a noble aim.
It’s the buzz phrase increasingly used by global PR companies, the big corporations and the pundits.
Google it and you find more than three and a half million entries.
Many of these articles come from the United States, where CSR often seems to define the difference between [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
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