Sound Communication was founded in 2008 by Matt Finnegan, a former Manchester Evening News journalist and director of communications for Liverpool.
He set up Sound as a social enterprise to offer a values-based alternative to the more traditional PR and communications agencies.
After six successful years in charge of communications at Liverpool, Matt wanted to work with organisations and people that shared decent values and were not motivated by greed or making money.
He says: “I wanted to help people and organisations who were trying to change things for the better.
“Of course, we all have to make a living and put food on the table. But there has got to be more to life than the pursuit of profit or money at all costs.
“Sound Communication is the vehicle for trying to bring a more ethical, values-driven approach to business, where there is room for trying to do good things – and helping to make the world a better place. We make no apology for that.”
Sound offers a range of marketing and communication services, including web and graphic design, media and public relations, expertise in social networks, community and stakeholder consultation and training, as well as strategic communications counsel.
The company is made up of a collective of communications professionals who want to make a difference.
Profits go back into the business and to support people and organisations who share progressive values.
Those values include supporting social and economic progress, human rights and respect for the environment.
Matt Finnegan said: “We are not naive ‘do-gooders’ – we have worked very successfully in some of the toughest media and communications environments.
“Nor are we holier than thou. We know how the world works – we just want it to work better. And to help make a difference.”