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Experienced, enterprising, ethical. Sound People.
Posted on February 24, 2008 | No CommentsMEET the Sound Communication team: Matthew Finnegan - former Director of Communications for Liverpool between 1999-2006, Matt was part of the team which helped win the Capital of Culture title for the city. A respected journalist in the North West for 20 years – 15... -
Getting your message across to the media
Posted on February 23, 2008 | No CommentsTHE modern media is obsessed with celebrity, sensation, cutting costs and increasing advertising revenue. Getting your story in the papers, on radio and TV is more difficult than ever before. But media coverage can make a huge difference to morale, teamwork, profit and loss. It... -
Building sound relationships…
Posted on February 22, 2008 | No CommentsRELATIONSHIPS matter. But too often, we don’t pay enough attention to them. How you relate to potential funders, local authorities and quangos, MPs, Euro MPs, NGOs and Government ministers can be vital to the success of your campaign or your business. That’s where Sound Communication can... -
Inside the ‘Spin Room’ – lots of reporters, asking lots of questions…
Posted on February 22, 2008 | No CommentsA LOT of nonsense is talked about ’spin’ and so-called ’spin doctors’. But now, thanks to the beloved Guardian, you can see for yourself what all the fuss is about. Step Inside the Spin Room at the New Hampshire primary in America, earlier this year.... -
Memo to boss: Please remember to communicate with your own staff first
Posted on February 21, 2008 | No CommentsSOMETIMES your own staff can be the last to know what is going on. So is it any wonder if sometimes they don’t want to put the business first? Failing to communicate properly within your own organisation is no way to build a committed, enthusiastic... -
Sound Behaviour (also known as Corporate Social Responsibility)
Posted on February 19, 2008 | No CommentsCORPORATE Social Responsibility is an ugly term for a noble aim. It’s the buzz phrase increasingly used by global PR companies, the big corporations and the pundits. Google it and you find more than three and a half million entries. Many of these articles come... -
Media Training with ‘Real Life’ Interviews
Posted on February 18, 2008 | No CommentsGIVING the media an interview is just like a job interview. It requires preparation, concentration and your best possible performance. Get it wrong and you could ruin your reputation – and your job prospects. Get it right and you could win huge support for your...