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Blogging – a force for good

THE fallout over the Damian McBride smear campaign continues apace – not least amongst the Labour Party’s online community.
They are anxious not to panic and throw the baby (new media) out with the dirty bathwater (McBride’s smears) by suddenly rejecting the web-based campaigning epitomised so eloquently by Barack Obama.
The disgraceful online activities of McBride, [...]

Filed in: Digital communications

Getting Out The Vote – US style

Getting Out The Vote for Barack Obama with a spoof video

Filed in: Digital communications

Running-mate Joe Biden’s impressive YouTube debut for Barack Obama

Joe Biden’s video debut f.as Vice Presidential running mate to Barack Obama was impressive in both its form and its content.

Filed in: Digital communications

Did Obama snub ‘our brave boys’ because there was no photo opportunity?

Did Barack Obama snub wounded troops in hospital because he he couldn’t take the press with him for a photo opportunity?

Filed in: Digital communications, Media relations

IT’S OFFICIAL: The age of ‘citizen journalists’ has arrived…

THE age of the citizen journalist has arrived – and that’s official.
YouTube has this week created a special ‘reporter channel’ where anyone can upload film about news and events in their local community, organisation or business.
The channel is designed to encourage ‘citizen journalists’ to share their own films about news and events with the wider [...]

Filed in: Digital communications

Obama leads the way in digital politics

HOW many people would watch a 37-minute speech by a politician?
Few of us would guess that five and a half-million people would have tuned in.
But that’s how many people have apparently so far watched Barack Obama’s ‘More Perfect Union’ speech on YouTube.
In its entirety.
The Democratic Presidential contender has other impressive on-line statistics: $235million dollars so [...]

Filed in: Digital communications

‘The Google Factor’ – does the internet offer an alternative to conventional opinion polls?

OPINION polls can be notoriously unreliable.
But does the internet now offer an alternative, more sophisticated, more reliable, way of measuring and tracking public opinion?
The race in the United States between Barack Obama and Hillary Clinton for the Democratic Presidential nomination, provides a fascinating insight into ‘The Google Factor’.
And it may also point the way for [...]

Filed in: Digital communications

Inside the ‘Spin Room’ – lots of reporters, asking lots of questions…

A LOT of nonsense is talked about ’spin’ and so-called ’spin doctors’.
But now, thanks to the beloved Guardian, you can see for yourself what all the fuss is about.
Step Inside the Spin Room at the New Hampshire primary in America, earlier this year.
It was the development of these ’spin rooms’ in US Presidential TV debates [...]

Filed in: Media relations