OPINION polls can be notoriously unreliable.
But does the internet now offer an alternative, more sophisticated, more reliable, way of measuring and tracking public opinion?
The race in the United States between Barack Obama and Hillary Clinton for the Democratic Presidential nomination, provides a fascinating insight into ‘The Google Factor’.
And it may also point the way for [...]

CORPORATE Social Responsibility is an ugly term for a noble aim.
It’s the buzz phrase increasingly used by global PR companies, the big corporations and the pundits.
Google it and you find more than three and a half million entries.
Many of these articles come from the United States, where CSR often seems to define the difference between [...]