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It’s not the internet – its Balls!

A FASCINATING insight into the workings of Government is provided by the right-wing Spectator magazine in its blog ‘Coffee House’.
It tells how Cabinet Minister Ed Balls, a close confidante of Prime Minister Gordon Brown, rang up the magazine’s political editor, Fraser Nelson, to complain about an earlier article which had branded the Children’s Secretary “a [...]

Filed in: Digital communications, Media relations

Blogging – a force for good

THE fallout over the Damian McBride smear campaign continues apace – not least amongst the Labour Party’s online community.
They are anxious not to panic and throw the baby (new media) out with the dirty bathwater (McBride’s smears) by suddenly rejecting the web-based campaigning epitomised so eloquently by Barack Obama.
The disgraceful online activities of McBride, [...]

Filed in: Digital communications

How to turn away business – and still be successful…

BANKERS appear to have overtaken estate agents and journalists at the top of ‘Professions You Love To Hate’.
The credit crunch, global economic crisis, rising unemployment and job insecurity have all combined to make the banker ‘Public Enemy Number One’.
Although Prime Minister Gordon Brown appears reluctant to start mixing it with the money men, the new President [...]

Filed in: Corporate Social Responsibility (Sound behaviour)

‘The Google Factor’ – does the internet offer an alternative to conventional opinion polls?

OPINION polls can be notoriously unreliable.
But does the internet now offer an alternative, more sophisticated, more reliable, way of measuring and tracking public opinion?
The race in the United States between Barack Obama and Hillary Clinton for the Democratic Presidential nomination, provides a fascinating insight into ‘The Google Factor’.
And it may also point the way for [...]

Filed in: Digital communications

Sound Behaviour (also known as Corporate Social Responsibility)

CORPORATE Social Responsibility is an ugly term for a noble aim.
It’s the buzz phrase increasingly used by global PR companies, the big corporations and the pundits.
Google it and you find more than three and a half million entries.
Many of these articles come from the United States, where CSR often seems to define the difference between [...]

Filed in: Corporate Social Responsibility (Sound behaviour)