IS the BBC in favour of unfair trade?
That’s the question after the Corporation forced newscaster George Alagiah to quit as patron of the Fairtrade Foundation, a registered charity.
Seems the Beeb thought there would be some conflict of interest because Alagiah, who is unpaid and who was approved as a Patron in 2002, is due to [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
RADIO 4’s Today programme has been broadcasting a new series of special reports on the care of elderly people.
This morning’s report provided a powerful reminder of exactly why the BBC is still the best public service broadcaster in the world.
Reporter John Manel told how he had enlisted a 70-year-old woman to go ‘undercover’ in a [...]
Filed in: Media relations
A SURVEY from America may give us an insight into the future shape of communications here in Britain.
Despite prophets of doom forecasting that the days of the traditional media are dead – or at least rapidly dying – are US cousins appear more optimistic.
Almost two thirds of the 1200-plus American journalists surveyed by PR Week, [...]
Filed in: Digital communications, Media relations
THE modern media is obsessed with celebrity, sensation, cutting costs and increasing advertising revenue.
Getting your story in the papers, on radio and TV is more difficult than ever before.
But media coverage can make a huge difference to morale, teamwork, profit and loss.
It can affect how you are viewed by potential funders, customers, suppliers, partners and [...]
Filed in: Media relations
A LOT of nonsense is talked about ’spin’ and so-called ’spin doctors’.
But now, thanks to the beloved Guardian, you can see for yourself what all the fuss is about.
Step Inside the Spin Room at the New Hampshire primary in America, earlier this year.
It was the development of these ’spin rooms’ in US Presidential TV debates [...]
Filed in: Media relations