THE modern media is obsessed with celebrity, sensation, cutting costs and increasing advertising revenue.
Getting your story in the papers, on radio and TV is more difficult than ever before.
But media coverage can make a huge difference to morale, teamwork, profit and loss.
It can affect how you are viewed by potential funders, customers, suppliers, partners and [...]

GIVING the media an interview is just like a job interview.
It requires preparation, concentration and your best possible performance.
Get it wrong and you could ruin your reputation – and your job prospects.
Get it right and you could win huge support for your organisation and your cause.
And that can really pay-off in terms of profit, public [...]