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RADIO 4’s Today programme has been broadcasting a new series of special reports on the care of elderly people.
This morning’s report provided a powerful reminder of exactly why the BBC is still the best public service broadcaster in the world.
Reporter John Manel told how he had enlisted a 70-year-old woman to go ‘undercover’ in a [...]
Filed in: Media relations - 1 Comments
GIVING the media an interview is just like a job interview.
It requires preparation, concentration and your best possible performance.
Get it wrong and you could ruin your reputation - and your job prospects.
Get it right and you could win huge support for your organisation and your cause.
And that can really pay-off in terms of profit, public [...]
Filed in: Media relations - 0 Comments
