ONE of the world’s biggest advertising agencies is trying to sell its stake in a Zimbabwe company masterminding the re-election of President Robert Mugabe.
WPP, which owns a huge raft of global Public Relations companies including Burson-Marsteller, Cohn & Wolfe, GCI, Hill & Knowlton and Ogilvy Public Relations Worldwide, has found itself in the embarrassing position of apparently aiding the re-election of Mugabe.
WPP boss Sir Martin Sorrel – one of the world’s richest men – told Radio 4 that he was keen to sell his 25 per cent stake in the advertising company, run by Mugabe’s daughter, “as soon as possible.”
The Zimbabwean advertising company is said to be orchestrating the election campaign of Mugabe whose dictatorial regime has been roundly condemned by almost everyone.
“There is no reason whatsoever for us to be associated with the Mugabe regime or the campaign for his re-election,” Sorrel declared.
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