A SALFORD social enterprise has become the first in the North West to win the prestigious Social Enterprise Mark.
The fair-trade style Mark has been awarded to Unlimited Potential, after it demonstrated that its work benefitted local people, rather than anonymous shareholders or owners.
Profits made by the company are used to tackle social or environmental issues [...]
Filed in: Public Affairs
ANY self-respecting journalist will shudder at the prospect of getting a terse ‘no comment’ from the subject of their latest exclusive.
It’s bad for the reporter (s/he looks easily fobbed off); bad for the story (it looks unbalanced); and bad for the subject (s/he/it looks like they have something to hide).
Our advice to any client, almost [...]
Filed in: Corporate Social Responsibility (Sound behaviour), Media relations
FLEDGLING businesses in Greater Manchester want more help to market themselves on the internet as the recession bites, according to a Sound Communication survey.
They want better technical support, more training and stronger creative input to help market their businesses more effectively on the web.
Although most are ‘reasonably’ or ‘very well equipped’ to use the internet, [...]
Filed in: Digital communications
ONE of the world’s biggest advertising agencies is trying to sell its stake in a Zimbabwe company masterminding the re-election of President Robert Mugabe.
WPP, which owns a huge raft of global Public Relations companies including Burson-Marsteller, Cohn & Wolfe, GCI, Hill & Knowlton and Ogilvy Public Relations Worldwide, has found itself in the embarrassing position [...]
Filed in: Corporate Social Responsibility (Sound behaviour)
How-Do, the North West web site for the media industry, features Sound Communication founder Matt Finnegan as guest editor.
Matt takes a look at changes at Granada TV, the death of Greater Manchester Chief Constable Mike Todd, Peel’s plans for MediaCity:UK in Salford and the rise and rise of citizen journalism.
Click here to read The [...]
Filed in: Media relations
A NEW online network for social entrepreneurs has just been launched – and was attracting considerable attention at the Voice 08 conference in Liverpool this week.
UnLtdWorld aims to provide a network to bring together social entrepreneurs from all over the globe.
They can share on-line conversations, interests and values – and make connections around specific projects or work.
UnLtdWorld is [...]
Filed in: Digital communications