THE modern media is obsessed with celebrity, sensation, cutting costs and increasing advertising revenue.
Getting your story in the papers, on radio and TV is more difficult than ever before.
But media coverage can make a huge difference to morale, teamwork, profit and loss.
It can affect how you are viewed by potential funders, customers, suppliers, partners and [...]

A LOT of nonsense is talked about ’spin’ and so-called ’spin doctors’.
But now, thanks to the beloved Guardian, you can see for yourself what all the fuss is about.
Step Inside the Spin Room at the New Hampshire primary in America, earlier this year.
It was the development of these ’spin rooms’ in US Presidential TV debates [...]