Sound Communication

WHAT next for local newspapers struggling to cope with the impact of the internet and the loss of advertising revenue due to the recession?

One answer comes from politicians in Wales who are calling for public funding for new community newspapers.

They believe, with some justification, that the widespread closures and redundancies amongst local newspapers have had a direct effect on the quality of information provided to local communities. [Read more →]

Tags: Media relations by Matthew Finnegan
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A SOCIAL networking site about a new schools programme has attracted more than 600 friends, mainly young people.
The website – on the giant MySpace system – carries the latest news about the school building project, up-to-the-minute photographs of the buildings under construction, comments and questions from young readers and links to newspaper articles.
It even rejoices in its very own theme song – Bob The Builder’s chart-topping ‘Can We Fix It?’
Now, whenever Lancashire County Council issues a press release about the programme it is automatically emailed to all of the projects’ 600-plus MySpace friends.
The MySpace page is at Lancashire Building Schools for the Future.
The friends who have signed up for the MySpace site include a fan club for Pendle actor John Simm, who starred in the hit BBC series, Life on Mars and Doctor Who. Other friends of the site include Burnley punk group the Not Sensibles and a heavy metal band from Australia called “Burnley”.
The Building Schools for the Future programme is a £250million investment by Lancashire County Council in new education facilities on nine sites in Burnley and Pendle.
Sound Director Miles Barter came up with the MySpace idea to help involve young people in plans for their own futures. [Read more →]

Tags: Digital communications by Matthew Finnegan
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