[ Content | View menu ]

YouTube insight into corporate advertising

EVER wondered how the giant corporate Public Relations and advertising agencies win business?
Now you can get a valuable comedy insight, courtesy of YouTube (or ‘MyTube’ as perhaps it should now become known).
Congratulations to Jon Mason, aka Jollywise, for his hysterical take on the corporate advertising world in ‘The Truth in Ad Sales’.
With almost half a [...]

Filed in: Digital communications

Running-mate Joe Biden’s impressive YouTube debut for Barack Obama

Joe Biden’s video debut f.as Vice Presidential running mate to Barack Obama was impressive in both its form and its content.

Filed in: Digital communications

The Manchester congestion charge – the only way to get £3billion for public transport?

MANCHESTER could lose £3billion investment in our public transport because of opposition to a proposed congestion charge.
That was the message at a public meeting in the city called to discuss the controversial charge, which would bring new extensions to the Metrolink as well as 120 new buses, extra rail carriages and pedestrian and cycle paths.
Labour [...]

Filed in: Public Affairs

IT’S OFFICIAL: The age of ‘citizen journalists’ has arrived…

THE age of the citizen journalist has arrived – and that’s official.
YouTube has this week created a special ‘reporter channel’ where anyone can upload film about news and events in their local community, organisation or business.
The channel is designed to encourage ‘citizen journalists’ to share their own films about news and events with the wider [...]

Filed in: Digital communications

Obama leads the way in digital politics

HOW many people would watch a 37-minute speech by a politician?
Few of us would guess that five and a half-million people would have tuned in.
But that’s how many people have apparently so far watched Barack Obama’s ‘More Perfect Union’ speech on YouTube.
In its entirety.
The Democratic Presidential contender has other impressive on-line statistics: $235million dollars so [...]

Filed in: Digital communications

Opening up the world of newspapers, via the wonders of the web

[Please download Flash Player to view this video]
A FASCINATING experiment in using digital communications to engage with readers was carried out today by one of the North West’s leading daily newspapers.
The Liverpool Daily Post used the internet to break new ground and reach out to its readers by becoming the subject of its own ‘Day [...]

Filed in: Digital communications, Media relations

The President’s Spin Doctor…

With the bruising Democratic nomination for President of the United States of America showing no sign of ending either quickly or painlessly, the formidable Republican contender John McCain must be rubbing his hands with glee from the sidelines.
With that in mind, we thought we would share with you this brilliant YouTube insight into the current [...]

Filed in: Digital communications

Can traditional media survive in the digital age? Our American cousins say “yes”

A SURVEY from America may give us an insight into the future shape of communications here in Britain.
Despite prophets of doom forecasting that the days of the traditional media are dead – or at least rapidly dying – are US cousins appear more optimistic.
Almost two thirds of the 1200-plus American journalists surveyed by PR Week, [...]

Filed in: Digital communications, Media relations